BENTONVILLE, Ark. - Your next visit to Walmart may have you smiling -- because the face of low prices is returning.
The nation's largest retailer says it's bringing back its famous smiley face icon.
It'll be used on some store signs, as well as in TV and digital advertising.
Back in 1996, the image became the face of what Walmart calls rollbacks, but hasn't been used in the past ten years.