The Waste Management Phoenix Open isn't just a social event.
For many, who's wearing what has become its own spectator sport.
What does "golf swag" look like?
According to Dan Yee at Van's Golf Shop, it's bright, bold colors (thanks, Rickie Fowler) and flat-bill hats.
"Golf has evolved," Yee said, "from being a very traditional kind of sport to something that's a lot more hip, a lot more fashionable, a lot trendier."
Golfers are making bold statements with their wardrobe.
Knock out the "Rickie Fowler" look in a light-colored polo.
While Fowler is the face of the brand Puma, you don't have to break the bank to get his style.
Get a golf polo for as little as $8 on clearance at Nordstrom Rack.
For more Puma products like what Fowler flaunts, you can visit the stores at the Tanger Outlets in Chandler or in Glendale at Westgate or online at puma.com.
If you're looking for something you can wear on and off the green, check out the "TravisMathew" brand, which is all about quality and comfort.
You can get his brand at Van's or the TravisMathew retail store at Scottsdale Fashion Square.
