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Arizona AG seeking $310K in penalties against Valley dress store for 'heartless' business practices

The lawsuit alleges Oh La La by Posh, LLC accepted thousands of dollars worth of deposits before abruptly closing.

PHOENIX — Arizona Attorney General Kris Mayes announced Thursday that her office has filed a lawsuit against a defunct quinceañera dress store.

Oh La La by Posh, LLC and its owner, Renee Cuellar, are the subjects of a lawsuit that alleges the store and Cuellar accepted thousands of dollars worth of deposits before abruptly shuttering the store and leaving customers without dresses or refunds.=

VERSIÓN EN ESPAÑOL: La Fiscal General de Arizona busca $310,000 en multas contra Boutique del valle por prácticas comerciales 'despiadadas'

“Oh La La promised families that they would have the perfect dress for their daughter’s once-in-a-lifetime quinceañera celebration,” said Mayes. “Instead, Oh La La pocketed its customers’ deposits and closed up shop, leaving young women without the dresses of their dreams and without recourse. My office will not stand for such heartless and unscrupulous business practices.”  

The lawsuit goes on to allege that Oh La La and Cuellar engaged in deceptive and unfair acts in violation of the Arizona Consumer Fraud Act. The acts allegedly included accepting customer deposits without any actual intent to deliver the orders, falsely representing that customer orders would be delivered on certain dates and falsely representing that customers would be refunded.

A customer of the shop told 12News they paid $2,000 for a dress and crown, then they discovered through social media posts that Oh La La had suddenly closed.

RELATED: Quinceañera boutique suddenly closes, leaves dozens of families and teens without dresses

Mayes is seeking restitution for customers who didn't receive their orders or refunds. She is also planning to seek civil penalties of at least $310,000 and injunctive relief prohibiting the defendants from advertising and selling clothing in Arizona.

Those who are victims of the alleged consumer fraud can file a consumer complaint by visiting the azag.gov/consumer. For those that need a complaint form sent to them, contact the Attorney General’s Office in Phoenix at (602) 542-5763, in Tucson at (520) 628-6648, or outside the Phoenix and Tucson metro areas at (800) 352-8431.

*Editor's Note: The above video is from an earlier broadcast.*

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